©2025,DAAT,All Rights Reserved
DA’AT started in the year 2000 as Noticias Perú – the first Media Monitoring Company in Perú
During those 24 years, it has been at the forefront of innovation for the communication industry, being the first to send an audio file, incorporate databases or extend its services to the web, social media and podcasts.
Per the never-dwelling spirit of change, it began its transformation two years ago, changing from a company of journalists and communicators to one of a special kind of engineers and communications analysts.
Now, DA’AT is expanding its mission of making communicators and reputation professionals be smart, be human. Helping them streamline their data processing, giving them the tools to read and tell their own stories.
Faculty of Communication Sciences, University of Lima.
With nearly 24 years of experience in corporate communications, serving as the CEO of Noticias Perú and now DA’AT for over 20 years.
Extensive experience in media management has enabled the development of diverse and successful communication campaigns. Alex has also taught at undergraduate and graduate levels in various local academic institutions.
Extensive experience in understanding client needs in the area of corporate image, designing and implementing customized strategies for the collection, analysis, and interpretation of data to optimize the management of news, social, and statistical information sources that may affect their reputation.
Systems Analyst graduated from Federico Villareal University more than 25 years of experience in information technology projects for the reputation industry.
Specialist in the design and implementation of technological solutions for communication and crisis management teams.
Guest speaker of the Specialization Program in Leadership and Communication Management at the Universidad del Pacífico (PE), Columnist of Revista La Cámara.
MBA from the Universidad del Pacífico (PE) with studies at Georgetown (USA). Member of the BETA, GAMMA, SIGMA Honor Society and IABC.
Studies in Artificial Intelligence from the University of Oxford (UK), Public Relations from Western University (CAN), and SCRUM Master
Eight years of experience in Consulting, data analysis and design of intelligence systems
Leader of multilateral funded project to leverage AI and NLP technologies for the reputation industry
Business Management Engineer from the UPC with a mention in Innovation and Entrepreneurship
Digital Business Studies from the Universidad del Pacífico, SCRUM DEVELOPER.
Three years of experience in Digital Project Management, Process Improvement and Automation
Specialist in media impact analysis with more than
twenty years of experience. Experience with global and
local organizations.
Design, development and presentation of qualitative –
quantitative evaluations on the presence in the media
Studies in Advanced Design of Strategic Communication
Indicators by DircomMAP and EXEBS of Spain.
Social media analysis specialist with over 8 years of
experience in digital transformation, building disruptive
teams with a solid foundation in customer experience
(CX), innovation, and agile methodologies.
Systems Analyst graduated from Federico Villareal University more than 25 years of experience in information technology projects for the reputation industry.
Specialist in the design and implementation of technological solutions for communication and crisis management teams.
Industrial Engineer and Master in Quality Management
Systems (Cum Laude) from UCAB
More than 16 years of experience in analysis,
evaluation, design and implementation of processes for
service companies
.More than 4 years in Noticias Peru, participating in
projects for improvement and collaborating to form the
foundations of DAAT.
Recently, I graduated with Honors in Business
Economics from Brock University (CAN), specializing in
Marketing. I am currently furthering my education as a
student at Western Continuing Studies by completing
my summer internship with DAAT.
©2025,DAAT,All Rights Reserved