After more than 24 years in the media monitoring business and having started a process of change three years ago, we in Noticias Perú (noticiasperu.pe) are ready to present our new identity. Looking to develop and commit even more to the changes of the industry and the world we are now DAAT| REPUTATIONAL INTELLIGENCE.

DAAT for short, is more than a new identity is a new way to add value to our clients going beyond media monitoring and offering tailor made intelligence solutions based on open sources. This change started with the creation of advanced methodologies for our social listening services now lead by two amazing professionals Renzo Garcia and Bryan Huanchaco. And was exponentially powered by the design and implementation of a completed new solution on the market the intelligence centers or DIRCOM dashboard. With these two new services as spearheads, we look forward to help communicators speak in the same language as CEOs and CFOs. Using data to support new decisions or show the impact or context of the strategies and tactics.

What does DAAT mean?

The name DAAT represents the role we achieve to fulfill for our clients. On the Kabala exist the tree of life, which Rabbi Schneerson explains as follows:

“The tree represents a series of divine emanations of God’s creation itself from nothing, the nature of revealed divinity, the human soul, and the spiritual path of ascent by man. In this way, Kabbalists developed the symbol into a full model of reality, using the tree to depict a map of creation.”

Inside this tree, one of these emanations is intangible the DA’AT the place where all emanations are connected and where all knowledge is concentrated. The DA’AT is also associated with memory and concentration.

In this background, we found a representation of our new commitment to help communicators and other professional be smart and be human.

What is this space?

This blog is our first attempt at showing our new commitment to intelligence through the development of content. We hope to share our reflection of the communications sphere, interviews with leaders and our vision for the future and how communication dynamics have a role to play in that transformation.

Hoping to find this journey that goes beyond our services interesting,

I personally invite you to join our conversation in the name of DA’AT.

Alejandro Furman

Business Development Manager – DAAT| REPUTATIONAL INTELLIGENCE.

Linkedin

Alejandro@daat.cloud